What Makes a Startup Succeed?

Most founders who start their venture are inexperienced. One might even say gullible to an extent. Not that there is anything wrong with that… But, as with most things in life, it is not the fact you lack a skill that hampers success, but the acknowledgement of it. Germans nailed that in an expression which loosely translates into “modesty shows the true master”. Looking at their economy, who are we to argue! So, how do we go from having no experience to a successful startup? It is actually surprisingly simple. Surveys have shown over and over again that three steps can make all the difference.


Not sure where to start, what to do, who to hire, where to spend money on? Good, no one knows for sure really. And that is not a problem. Ignoring that issue, not seeking advice is. Most startups have a mentor, advisor, and ask regularly for guidance. Result? A plan. It might not be the correct one for now, but at least your heading somewhere.


Starting to work on an idea, a hunch is great. Countless great inventions started out that way. There is however a tipping point that you need to validate your market, your product, your basic assumptions. Yes, am talking about research. It might not result in what you want to hear, it will prevent you from wasting time, money, momentum and above all traction.


Remember the expression “All work and no play makes Jack a dull boy”? This was already well know before we even knew what the internet was. Being keen in making progress, seizing the moment, or preventing to run out of money is all well and good, but the downside is tunnel vision and severe decreased productivity. Have a good balance!


Even if you do follow these four steps they are of course by no means recipe a success. Apart from the above, common sense, hard work, and an open mind are always useful.




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