There’s no doubt that customer service is essential. Gartner, a marketing research firm, found that by 2016, a whopping 89 percent of the companies it surveyed expect to compete mostly on the basis of customer experience. Just four years ago, the survey showed that only 36 percent of respondents had that plan. If you’re serious about your future success and the growth of your business, you have to focus just as much on service as on sales. Here are a few companies boosting growth by investing in customer delight to help inspire you to greatness.
JetBlue strong social-media focus in its customer-service plan
Rackspace the company trains every employee its hires to put customers first
Drybar focus on hiring friendly and caring stylists and staff
Ace Hardware not just be nice, but be helpful.
Southwest Airlines focuses its hiring process on cultural fit
